The South鈥檚 Got Now | Decidimos campaign spotlights power of every vote
Black voters in Caddo Parish, Louisiana, were outraged when a state judge that their favored candidate for sheriff, Henry Whitehorn, had to submit to a third election after he won a runoff by one vote and a recount confirmed his one-vote margin of victory.
Throwing out the election results particularly stung because Whitehorn would not only be the first Black sheriff in Caddo Parish, but one of only a handful of Black sheriffs in Louisiana history.
Whitehorn is a Black man with decades of Louisiana law enforcement experience, including 10 years as a U.S. marshal after President Barack Obama nominated him for the position. His challenger was a lawyer without law enforcement credentials.
鈥淲e were aghast that they wouldn鈥檛 uphold the recount,鈥 said Billy Anderson, the North Louisiana organizer for the . 鈥淪ometimes an election can come down to race.鈥
Close elections that prompt recounts and legal challenges are hardly uncommon. They often result from poor voter turnout that can leave qualified candidates without decisive victories.
That鈥檚 one reason why the Southern Poverty Law Center last month launched The South鈥檚 Got Now | Decidimos (which means 鈥渨e decide鈥), a bilingual voter engagement campaign in English and Spanish. Through the November elections, the campaign will focus on educating and energizing Black and Latinx voters ages 18-29 in Alabama, Florida, Georgia, Louisiana and Mississippi.
In describing the campaign, 抖阴直播台 President and CEO Margaret Huang noted the potential power of the youth vote.
鈥淵oung people have always been on the front lines of progress in the U.S.,鈥 Huang said.
鈥淭hat鈥檚 why lawmakers try so hard to take the right to vote away from them, especially young people of color. In the face of recent anti-democracy efforts, our campaign is engaging Black and Brown communities in the Deep South in reclaiming and building upon their collective voting power. Our votes have the power to change history 鈥 and young Southerners of color are poised to lead that change.鈥
Digital outreach
One of the campaign鈥檚 first initiatives 鈥 鈥Road to 60: Reigniting the Fight for Freedom鈥 鈥 is led by the 抖阴直播台鈥檚 Mississippi state office. In the state鈥檚 2023 gubernatorial race, challenger Brandon Presley lost by 26,619 votes 鈥 a strong sign that moderate and progressive voters could flip state election outcomes if the 抖阴直播台 and other voting rights organizations persuade Black and other voters of color to cast ballots in November.
The 抖阴直播台鈥檚 Alabama state office launched its Alabama鈥檚 Got Now: Beyond the Vote campaign earlier this month.
鈥淵ear after year, many state and local elections are decided by narrow margins of only a few hundred, or even a dozen votes,鈥 said 抖阴直播台 Chief Strategy Officer Seth Levi. 鈥淚n fact, elections decided by just one vote are not uncommon. Your decision to show up and vote or stay home and sit out the election can literally decide who your mayor, state senator, or Congress member is. And sometimes your vote not only decides the winner, it makes history, as in Caddo Parish.鈥
The South鈥檚 Got Now | Decidimos tagline makes perfect sense for a digitally driven, young voter education campaign that aims to build a new generation of habitual voters who will cast ballots in every election, no matter how local.
鈥淲e want to reach high-potential young voters in the South who don鈥檛 feel their vote matters,鈥 said 抖阴直播台 Chief Communications Officer Julian Teixeira. 鈥淭hey told us in focus groups that they don鈥檛 have the information and knowledge to register and vote, so we are going to give it to them.鈥
Since young adults now access most of their news and information from social media sites such as Instagram, X (formerly Twitter) and TikTok, the 抖阴直播台 will use content on those platforms to drive viewers to The South鈥檚 Got Now webpage. There, they will find practical information such as how to register to vote before their state鈥檚 deadline, what information they will need to vote and other ways to participate in the civic process.
The campaign will also partner with 抖阴直播台 Vote Your Voice (VYV) grantees 鈥 grassroots organizations like Power Coalition for Equity and Justice that are already working to mobilize voters 鈥 and with established partners at historically Black colleges and universities (HBCUs) and Latinx community-serving institutions to offer voter toolkits, sample ballots and support for community events and candidate forums.
Vote Your Voice is an 抖阴直播台 initiative, conducted in partnership with the , that supports local, grassroots organizations that are committed to strengthening democracy and voting rights in communities of color in the Deep South. The 抖阴直播台 has pledged $100 million in grants over the next decade to support organizations that do voter engagement in Alabama, Georgia, Florida, Louisiana and Mississippi.
鈥淢any youth feel disenfranchised,鈥 Teixeira said. 鈥淥ur The South鈥檚 Got Now | Decidimos campaign tells them that their vote does have power and matters. It鈥檚 the 60th anniversary of the Civil Rights Act of 1964, and now is their turn to increase their voting power 鈥 not lose their rights but to increase them.鈥
鈥楪et this done!鈥
Black voters had largely stayed home for the Nov. 18, 2023, runoff between Caddo Parish sheriff candidates John Nickelson and Henry Whitehorn.
Fewer than 20,000 Black people cast ballots out of a parish population of 226,000. The number is particularly telling considering that the parish has a slim Black majority and its major city of Shreveport has a 57% Black population.
鈥淲e were alarmed by the low Black early-voter turnout [in the runoff],鈥 said Louisiana NAACP President Mike McClanahan. 鈥淪o, I contacted organizations around the state and our boots on the ground in Caddo Parish and said, 鈥榃e have to organize, hold town halls in churches, talk to voters in restaurants and hair salons, galvanize people to vote, because we have to get this done! We can鈥檛 leave elections up to the judges in black robes. Masses of voters need to get out and vote.鈥欌
Get out the vote they did. As the result of a massive, strategic campaign, the groups ultimately increased Black overall voting in the March election, giving Whitehorn a decisive victory of more than 4,000 votes to become the first Black sheriff in Caddo Parish history.
The all-hands-on-deck campaign can be distilled into one word: more. More texting, more canvassing, more door-knocking, more phone calls, more education, more absentee ballot instruction, more 鈥渟trolls to the polls,鈥 and more engagement with church ministers and fraternities and sororities at the state鈥檚 HBCUs.
To counter low turnout, which activists partly attribute to the state鈥檚 atypical frequency of elections 鈥 sometimes five in a year 鈥 McClanahan said that it was imperative to give Black voters a sense of the historic nature of the election and to 鈥渋ncrease excitement to galvanize voters.鈥 (The 抖阴直播台 Action Fund, the organization鈥檚 501(c)(4) affiliate, in all three elections.)
Whitehorn鈥檚 platform of legal justice and incarceration reform was just what Black voters had long demanded. His opponent prioritized crime fighting and that the use of 鈥溾 was an acceptable police tactic 鈥渟o long as it鈥檚 not racially discriminatory.鈥 Numerous studies of the policy, however, have concluded that .
At the time of Whitehorn鈥檚 election, only four out of were Black, though Black Louisianans comprise over 32% of the total state population. A 2023 抖阴直播台 report, 鈥Out of Balance,鈥 examined the lack of diversity among the state鈥檚 law enforcement officers and prosecutors.
鈥淚 was telling my teams they have the power in their hands to change history,鈥 McClanahan said.
Fighting low turnout
Both the Power Coalition and the of Louisiana used Vote Your Voice field strengthening grants to fund their campaigns 鈥 $50,000 and about $150,000, respectively.
The Urban League鈥檚 campaign fell under its 鈥淲ake Up Gaux Vote鈥 campaign, with the spelling of 鈥済o鈥 a nod to the state鈥檚 French and Creole influence.
To conduct the organization鈥檚 intensive voter outreach, the Urban League鈥檚 director of advocacy, John West, turned to Deep South Grassroots, an organizing consultancy founded by Omari J. Ho-Sang. Ho-Sang is also founder and director of the Shreveport-based nonprofit , which mobilizes organizers to drive voting and deliver better lives for Shreveport residents.
Ho-Sang鈥檚 team of 18 talked with more than 16,000 residents of Caddo Parish, many of whom they targeted using data from registered voter system. But she especially wanted to reach residents 18-35 who were not in the system. To that end, her team canvassed large apartment complexes, local colleges, restaurants and stores such as Dollar Mania, a beauty supply store popular with young potential voters. Her team offered store gift cards to anyone who registered or pledged to vote.
The Whitehorn election illustrates why some Black voters may have fact-based reasons to believe that their vote doesn鈥檛 count: Their choice candidate won the runoff election, but a judge tossed out the results, underscoring their belief that Black votes are not treated fairly.
鈥淎 lot of people we ran into said they don鈥檛 vote because they don鈥檛 see results,鈥 Ho-Sang said. 鈥淭hey pointed to what happened to Whitehorn in the runoff as proof. We gave them examples of people power 鈥 like the chronic slumlord situation in Shreveport, where the city is finally prosecuting them for high rates of evictions and unsafe conditions because residents kept the pressure on. We also told them how a progressive sheriff would reduce the prison population at Caddo Parish Correctional Center.鈥
鈥楴ever doubt your vote鈥
One of the most important one-vote margin elections in recent memory happened in 2017 in Virginia. Republicans had held the majority in the House of Delegates for 17 years, but in the November election a Democrat gained the advantage before a recount showed that the Republican incumbent was actually ahead by one vote. A judicial challenge, two subsequent recounts and, in the end, a coin toss kept House control under the Republican Party.
In response to the chaos surrounding the election, the House passed a law to limit vote recounts to one.
In Warner Robins, Georgia, a 2023 election for an at-large, citywide council seat also came when white incumbent Charlie Bibb prevailed against a Black candidate, L. Ellis Carter.
Immediately after the election, the Houston County Board of Elections Bibb for allegedly violating voting law by wearing his campaign T-shirt inside a polling location late on election night and speaking with a poll worker. A state investigation is pending while Bibb .
鈥淚 was ahead over 100 votes with early voting and absentee ballots going into Election Day. I was shocked and in disbelief because the race was so close,鈥 Carter told the 抖阴直播台. 鈥淵ou hope there was integrity in the vote. That鈥檚 why I didn鈥檛 fight the outcome and say that the election was fraudulent. I thought the race should be decided by the voters.鈥
The election was the first after the city鈥檚 newly reapportioned voting map gave Black voters a reasonable probability of exerting more political power, yet less than 10% of registered voters cast a ballot, according to Carter.
Carter said he cares too much about his city not to run again.
鈥淣ext time, I鈥檒l come out harder. I鈥檒l talk to more voters on the street. I鈥檒l encourage more voters to exercise their right to vote using absentee ballots if they鈥檙e unable to make it to the polls during early voting or Election Day. Now I tell people, 鈥楴ever doubt your vote. Every vote does matter. Believe me. I know!鈥欌
Illustration at top by LindseyMadeThis.